Erica Ferrari Media Training - Enhance your on-camera presence

Meet Erica

With over two decades of experience as an anchor, reporter, and producer across national and local television news and radio, Erica Ferrari brings years of industry expertise to media training and coaching. Her unique insight and on-air media training empower CEOs and senior executives to break through the television barrier, delivering complex messages with clarity and impact.

Working With Erica

On-Air Media Training

Transform your presence on camera with personalized coaching sessions tailored to your needs.

Stellar TV Appearances

Ensure every appearance leaves a lasting impression, enhancing your organization’s purpose and reputation.

Message Development

Craft compelling soundbites that resonate with your audience and amplify your organization’s message.

Testimonials

I gained valuable insight from Erica’s professional experience on camera that will prove useful throughout the remainder of my Wall Street career. Erica not only went over key topics that she felt were relevant through her years of experience, but also tailored the training to address my specific industry and the formats of interviews I will be partaking in. She also took the time prior to the training to understand my specific goals and was able to seamlessly blend that into her curriculum. I found the mock interviews to be incredibly helpful and quickly gained valuable knowledge that will help with both media and press interviews.

- Wall Street Analyst

Erica was an absolute delight to work with, she has such a fantastic insight into all aspects of broadcasting, from in front to behind the camera lens. Erica took the time to understand my goals and challenges, tailoring our session accordingly, her accessibility and willingness to support beyond our scheduled session was greatly appreciated. I would highly recommend Erica to anyone seeking practical coaching in the broadcasting field.

- QVC Host